"Every pastor needs to read this book on processes - it's ministry changing!" - John Johnson
Explore the Biblical Mandate to Grow Christ's Church Wider!
GROWING THE CHURCH DEEPER AND WIDER
If you do not measure it you cannot improve it.
Welcome to ChurchGrowth.net
Helping Churches to Grow Deeper and Wider
"Your current template is perfectly designed to produce the results you are currently getting"- Andy Stanley
Informed Leadership Series Part 3
By Allen Ratta
OK let’s get to the specifics on how to predict your church’s future attendance and gain a glimpse into the key processes that make a church healthy. As indicated, it all comes down to your leading growth indicators.
1. Your Visitor Volume Rate – VVR
Every church is keenly aware and has good data on this key predictive metric. At the least, they can pull stacks of visitor cards out of a drawer, sort them by week, eliminate the out of town guests and come up with an average monthly Visitor Volume Rate of prospects. Because the data is easy to get it often finds its way into staff discussions that center on the health of the church. What is the solution for a low Visitor Volume Rate?
Most proactive churches tend to think about increasing their marketing efforts. This can take various forms like expensive direct mail campaigns. A less expensive approach to church marketing may involve community events. A well-designed community event doesn’t just increase the visibility of the church in the community.
If done right it increases the reputation of the church and can create an interest for participants to attend. We learned many years ago that we could get thousands of people to attend our harvest festivals and Easter egg hunts without incenting them to actually visit the church. We learned to capture the contact information of attendees through drawings for gifts donated by local companies. This gave us our own private “fishing pond” where we could invite individuals to events where they could hear more about the gospel.
The Optimized Church is the
result of best practices
distilled out of working with
thousands of churches over
25 years. If you read it, you
will never lack a broad
context for prioritizing the
work of the ministry.